Dwindling sales is further evidence of what we already know: Makgeolli is not the drink it once was in Japan. From an article at the Chosun Ilbo:
“‘Several surveys there reveal that Korean manufacturers are losing its competitive edge against Japanese rivals, not just because of the weak yen,’ said Kang Hye-young at the ministry.
For example, the market share of Japanese manufacturers is rising rapidly as they roll out bastardized products for Japanese tastes, like mayonnaise kimchi or less pungent versions of the fermented cabbage dish, bolstered by heavy advertising…
Also, young Japanese consumers now prefer milder, fruitier alcoholic beverages, which has led to a decline in preference for makgeolli.”
Read the whole article at the Chosun Ilbo here.