From a recent article in The Chosun Ilbo:
Koreans have ample love for their adult tipples but a recent report from the National Tax Service shows that alcohol consumption in Korea has almost doubled over the past 50 years. The NTS figures that a Korean adult now consumes 91.8 liters of alcohol compared to the 1966 average of 53.5 liters.
In this bygone era, makgeolli was the beverage of choice accounting for over 73% of alcohol shipments. Surprisingly (or is it?), makgeolli was eclipsed by beer, not soju, by the 1990s.
Read the whole Chosun Ilbo article here.