Makgeolli Goes to India

Ever since makgeolli blew up in Japan in the Aughts, we’ve seen the big mak makers push further abroad, always looking for the next big market. It may be less surprising then that Lotte Chilsung Beverage and Seoul Jangsoo are taking a page from the Kooksoondang playbook to take sool to India. Excerpts from Lee Duk-joo…